PRESS RELEASE FROM www.MyTheatreMates.com

Also Recognised Awards 2016 
Shortlists announced as voting opens in second annual  prize-giving for Best Musical Direction and other fields.   Plus new award added for Best Musical Cabaret

MyTheatreMates, founded by Mark Shenton and Terri Paddock, have announced the shortlists in the second annual Also Recognised Awards.  These audience-voted industry accolades celebrate talent in fields often overlooked by other award bodies.  One of the awards is the UK’s first-ever prize for Best Musical Direction.

Voting is now open for all categories at http://www.MyTheatreMates.com.
The Also Recognised Awards were launched last year with ten categories.  In addition to Best Musical Direction, these include six that had been dropped by the WhatsOnStage Awards, founded in 2001 by Paddock with the close involvement of Shenton:
o Best Ensemble Performance o Best Solo Performance o Best Shakespearean Production o Best Original Music o London Newcomer of the Year o Theatre Event of the Year

The Also Recognised Awards also, uniquely, put the spotlight on the creativity of digital marketing and advertising disciplines in theatre with recognition for Best Show Poster, Best Show Trailer and Best Twitter Engagement.   By popular demand, a new category has been added in 2016 for Best Musical Cabaret.  This field is dominated by two relatively new London venues that are fast becoming major destinations for cabaret lovers: the Studio at The St. James Theatre and Crazy Coqs at Brasserie Zedel.

Nominations for the Also Recognised Awards have been drawn up by Shenton and Paddock, with input from Andrew Keates and Mike Dixon (the industry lobbyists who have been the driving force behind establishing creative parity for Musical Direction) and other members of the My Theatre Mates collective of independent theatre bloggers and commentators.  Voting for the winners continues until Friday 25th March 2016.  Results will be announced in early April.

MyTheatreMates invites suggestions for other new award fields not already covered elsewhere.  Recommendations with sufficient merit and industry backing will be introduced in future years.

MyTheatreMates
Digital hub MyTheatreMates takes its name from the Ma in Mark and the Te in Terri.  In addition to hosting the Also Recognised Awards, it collates the best content from the individual sites of the founders and other independent bloggers. Regular contributors to My Theatre Mates include: Libby Purves, Jonathan Baz, Johnny Fox, Thom Dibdin, Edward Seckerson, Aleks Sierz, Susan Elkin, Chris Grady, Caroline Hanks-Farmer, Katharine Kavanagh, Laura Kressly, Matt Merritt, Kristy Stott, Helen McWilliams, Andrew Wright, Iestyn Edwards, Victoria Sadler and the As Yet Unnamed London Theatre Podcast. For more information on each, please visit mytheatremates.com/aboutus/authors/.

Mark Shenton 
Mark Shenton is one of the UK’s leading theatre critics and correspondents, whose regular credits include Playbill.com and The Stage, where he is associate editor and joint chief critic. He is also chair of the drama section of the Critics’ Circle, and hosts the annual Critics’ Circle Theatre Awards, held at the Prince of Wales Theatre in January. He blogs independently at http://www.shentonstage.com.

Terri Paddock 
Terri Paddock founded WhatsOnStage.com and the WhatsOnStage Awards, running the company and its events from 1996 to 2013. She now acts as a digital, content strategy and event consultant
for theatres, producers and other clients. In addition to running MyTheatreMates, she recently launched http://www.stagefaves.com, a pioneering social media directory for musical theatre. She is also the author of two novels, Come Clean and Beware the Dwarfs, and has previously written for the Evening Standard, Independent and the Times. She blogs independently at http://www.terripaddock.com.
And the nominees are…  found via this link: http://mytheatremates.com/2016-alsorecognised/

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